Nowadays, online ordering is a life path for restaurants, and it's hard to deny the benefits of using an in-house online ordering system for restaurants.
Online food ordering is here to stay. Over 60% of U.S. foodies already request takeout or
delivery once a week, and that number is relied upon to grow. You could join food delivery
portals to engage with customers, yet how could you need to share your benefits when you can
have an In-house online ordering system instead?
With the quick spread of Covid-19 projecting a dark cloud over the restaurant industry, at
present it makes more sense than ever to get started with online ordering. Here’s the reason
having your own online ordering system is preferable for your restaurants over third-party
platforms like Ubereats or GrubHub.
Benefit #1: Online Ordering System Gets More Revenue
There’s a reason why guests love ordering online or through apps. Without feeling pressure to
wrap up their order, customers are more inclined to explore all of their menu options, and they
even end up spending more than they would when ordering over the phone or in person.
These days, guests have more opportunity to linger over a menu for minutes or even hours
while they plan and anticipate on their own time. With no line behind them, the pressure for
your guests to make speedy orders is gone, and they'll be more inclined to get that extra menu
item.
Benefit #2: Efficient Customer and Order Management
An online ordering system for Restaurants helps enhance the customer-restaurant relationship
by providing an end-to-end Customer Relationship Management (CRM) system. It provides a
complete sales dashboard with information about new/active/canceled orders, lifetime sales
details, etc.
The white label delivery app comes with an order management system that streamlines the entire ordering process starting from order placement to final delivery.
Whenever customers place an order, an efficient online ordering system sends notifications via
email or SMS to help the restaurant staff make the order execution faster. On the other hand,
such software is also equipped with GPS systems that help you capture the entire address that
in turn ensure timely and fast deliveries.
Benefit #3: Online Ordering System Makes Orders More Accurate
Misunderstandings can happen in any restaurant, whether an order is being taken over the
phone or in person. Honest mistakes can lead to wasted food, and even more importantly,
frustrated customers who might not come back.
One of the benefits of online ordering for restaurants is that the customer has greater control.
When the customer has control, they feel greater clarity and understanding about their actions.
Since everything’s in writing, there's no real chance for mix-ups. For guests with allergies or
dietary restrictions, this is especially important. Many online ordering systems have simple,
clear checkboxes to indicate allergies, making it easy for kitchen staff to adjust ingredients
based on the guest’s selection.
Not only does this result in a better experience for the customer, but a better operational result
for the restaurant. With fewer mistakes, there are likely to be fewer comped items to make up
for the misunderstanding. This saves your restaurant money and stress.
Benefit #4: Monitor Your Order Experience in Real-time
This is the greatest benefit of the online ordering system, it gives precise information about the
cash flow in the restaurant. You get to keep track of costs incurred during preparing an order
and compare it to the cost you are giving it to the customer, all this while keeping track of the
profitability. On a day when you receive hundreds of orders, an online ordering system will give
you an accurate monetary translation of each order without having you look into cash registers.
Benefit #5: Customizable In-house Online Ordering Systems
With your own online ordering platform, you can make instant, real-time changes to your menu
and design. In other words, you'll have greater control over your brand. When customers place
their orders, they will be looking at the website you created rather than looking at a third-party
app.
Throw in some photos of your food and anything else you think will make your brand more
appealing, and easily adjust menu offerings and wait times for accurate expectations and prices.
“Toast lets us customize a background image and upload pictures of the items on our menu.
I always say that customers don’t just buy because of taste, they buy with their eyes,” said
Daniel Ganem, Co-Founder & Executive Chef at Zuuk Mediterranean Kitchen.
Another perk of in-house online ordering systems is the ability to remove an item from the
menu. If you run out of a necessary ingredient, you can remove the item from the menu
completely and avoid disappointing a customer after the fact.
Benefit #6: Co-exist with Third-party Apps
Offering restaurant online ordering through an external source has clear benefits. In cities and
highly saturated markets, third-party delivery apps are a great way to expose your business to
new customers. Unfortunately, you'll continue to pay that customer acquisition cost on every
an order that they place through that site, even after that first-time order, because of commission
fees.
Offering restaurant online ordering through an external source has clear benefits. In cities and
highly saturated markets, third-party delivery apps are a great way to expose your business to
new customers. Unfortunately, you'll continue to pay that customer acquisition cost on every
an order that they place through that site, even after that first-time order, because of commission
fees.
To encourage guests who find you through an aggregator to order from your site next time, add
a promotion to your print receipts or menus offering a 10% discount on their next online order
through your own online system. This will save both you and your customer money on future
orders. It's a win-win scenario, and you can still work with third-party websites to get your
name out to new customers.
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